Hello! I am JoJo Caramello
My journey into organizing began in 1977 with Barbie’s Dream House—funny, but true! From an early age, I found joy in creating order and beauty within spaces. The simple act of arranging Barbie’s tiny furniture and decorations, along with my own DIY creations, sparked a passion within me that would grow over the years into something much more profound. Early on, I realized I had an innate love for transforming environments that felt chaotic, disorganized, and in need of repair into spaces that were tidy and radiated charm and beauty.
As a child and teen, I was constantly daydreaming about spaces. I could look at a room and instantly envision it transformed in my mind’s eye. Those daydreams eventually turned into action when I began helping friends and family tackle their own cluttered spaces. I would eagerly pull things apart (the decluttering) and put them back together in a way that made sense (the organizing)—purely for the joy of it. I discovered that helping others clear their spaces brought a sense of fulfillment and excitement I hadn’t experienced before. I began seeking more opportunities to experience that excitement again and again.
I have always been able to see past the clutter and chaos, straight into the potential that spaces hold. Little did I know that this “hobby” would evolve into a fulfilling career spanning over 25 years.
This journey wasn’t something I consciously planned; it unfolded naturally, one organized space at a time. I began to realize that organizing was not just about creating order; it was about giving people the gift of a calm, functional, and inspiring environments. Over time, I understood that organizing went beyond the physical—it helped people feel lighter, clearer, and more in tune with themselves.
Here is part of my story.
I have experienced firsthand the challenges of chronic disorganization, hoarding, over shopping, overspending, chronic debt, compulsive behaviors, and people-pleasing. Most of my life was an emotional rollercoaster fueled by thoughts, feelings, and beliefs that I was worthless. I developed an eating disorder at age 12 that lasted over 22 years, followed by two more decades of binge-eating disorder. I was at war with my body, my mind, and my intellect. I struggled with destructive behaviors that bordered on addiction. I was paralyzed by anxiety, depression, ADD, and executive functioning disorder, each of which were incredibly painful parts of my journey. During those difficult times, there was great misfortune that society had not yet widely recognized these disorders.
It took me decades to finally realize that the endless pain I was in stemmed from complex PTSD, trauma, and distressing life moments that, for many reasons, were never acknowledged, addressed, processed or healed. The maladaptive coping strategies I developed were a means of self-preservation deeply rooted in beliefs I had to adapt to at a young age. I later adopted these beliefs as a way of life.
I realized that the thoughts, feelings, beliefs, and behaviors I was exhibiting were in stark contrast with my soul, and I identified them all as forms of clutter. My clutter was physical, emotional, intellectual, and ancestral. All that clutter, though incredibly painful, gave me a false sense of comfort and feeling safe. Maladaptive coping strategies from early childhood created that clutter and shaped my story.
Clutter distanced me from pain and the outside world. It was a form of self-punishment and hatred. It created insurmountable obstacles that kept me from living the life I so desperately wanted. Clutter ensured that happiness and success remained far beyond my reach.
As I began peeling away the layers of clutter—the negative thoughts and beliefs others had imposed upon me—I discovered tools and developed skills to break free from limitations to define who I am and what I stand for. I was finally becoming free to be an Accurate Reflection of my true self.
I now live a life free of clutter, and every day, I am amazed at how I navigate life and interact with the world around me.
My passion has grown into a mission. Every client I have the good fortune to work with brings a new space, a fresh perspective, and the incredible opportunity to create true transformation. Getting organized is about more than just achieving order; it’s about helping people reclaim their lives from the grips of clutter and create space to accurately reflect their authentic selves.
As a Professional Organizer and Certified Life Coach, it fills me with joy and enthusiasm helping others to let go of what no longer serves a useful purpose physically, emotionally, intellectually and beyond. This process requires deep compassion and understanding—qualities I strive to provide to each of my clients.
It is my hope that in sharing parts of my journey, yours may be a gentler, swifter path.
Thank you for taking the time to get to know me. It is a gift for me to share my journey.
Hugs,
JoJo
“Experience has shown me, time and time again, that our environment deeply impacts our well-being.” – JoJo
